Supporting local businesses

14th May 2018

The latest in a series of initiates designed to support local traders surrounding Kings Square in Fremantle has been launched.

The Kings Square Fremantle Business Directory is being distributed to more than 15,000 households in the Fremantle area to promote the diverse range of retail and food and beverage offerings surrounding Kings Square.

The 44 page booklet, a joint initiative of the City of Fremantle and Kings Square project partner Sirona Capital­, is designed to support local traders through the construction period of arguably the most important redevelopment project in the port city’s history – the Kings Square Renewal project.

“With help from our project partner Sirona, we’ve implemented a range of initiatives including free parking, signage and promotional campaigns like this one to support our Kings Square neighbours through this transitional period.” said Fremantle Mayor Brad Pettitt

“We acknowledge there will be some short-term impacts on businesses adjacent to the construction site, but with the project set to deliver a $350m boost to the local economy and create more than 2,100 new local jobs the inconveniences over the next couple of years will be well worthwhile.”

Sirona Capital Managing Director Matthew McNeilly said supporting local traders was important to Sirona.

“We understand construction can be disruptive. But taking a long view, we are certain the delivery of Kings Square and FOMO will be worth it and will help re-establish Fremantle as a leading retail destination. In the meantime, we hope that this range of transitory initiatives will help all traders successfully navigate the next 18 months.”

The business directory, which includes vouchers and promotion of businesses adjacent to Kings Square is one of many ways the City and Sirona have supported local traders since the project commenced late last year.

Other initiatives have included:

  • one hour free on-street parking in surrounding streets
  • directional signage and site fence advertising with ‘Shop local and support Freo traders’ messaging
  • bunting and pole wraps to attract people and showcase the Kings Square retail precinct
  • free parking permits for customers of businesses directly affected by the recent Queen Street road closures
  • regular face-to-face contact with traders to share information and discuss ideas for promoting the area
  • a series of ‘trader forums’ where local businesses receive project updates and can provide feedback and ask questions of project staff
  • free advertising space for local businesses in construction workforce lunchrooms
  • free custom designed outdoor signage for eligible local businesses.